Ive gone through this process before with Harry Potter products, and the way CafePress and iTunes Apps work - and I assume Zazzle too - is that they have a list of terms related to various media properties and they don't even bother to go to the IP rightsholder. Thte just do searches through their system every so often and pull things that match up with a keyword and pull them.
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Date: 2010-07-08 11:07 am (UTC)